An appurtenant easement is usually a perpetual easement that runs with the land and can be used by others. I highly doubt your friend would be amenable to a blanket perpetual easement on the property for a billboard, but I have seen it happen. Grantee may use the Easement for the installation, servicing and maintenance of a 10X30 foot double faced illuminated Billboard. What is a Billboard Easement? What is a non exclusive easement? In these scenarios, such a taking can involve a comprehensive apportionment of compensation to various parties. Just as sometimes your neighbor might have a right of way easement so that they can access their property across yours, or a utility company may have an easement allowing cables or power lines across your property, so to can a person or company hold an easement allowing them to construct and display a billboard on your property. In the example I gave, if the billboard company is paying a thousand dollars a year, and instead can swap that for a $5,000 upfront payment, that's a 20% rate of return. U.S. 22 Somewhere in Pennsylvania. High yields. Grantee shall have the right to change the size, design and structure of the Billboard, as determined in Grantee’s sole discretion. 2. When the owner sells the property, the future owner benefits. Little competition. Agreeing to a Perpetual Communications Easement may limit your options if you ever want to look into using your tower or the land it sits on as collateral. Utility pole (electric) is on-site. Grantor may use the Easement This distinction is critical in any easement agreement and should be addressed squarely. 8' x 16' billboard, Two Perpetual Monopole Easements, Owner Financed at $267mth. All of that will be done on Alta. An "appurtenant" easement is an easement that essentially attaches to the relevant properties or "runs with the land." Very simple business model. BLMC recommends to never sell your billboard lease unless you absolutely need the cash. So those are the two key reasons billboard companies engage in permanent easement: permanence and to lower the ground rent. More than likely you will need to define the easement area for the billboard, access and visibility across the property. If you transfer a perpetual easement for consideration and do not keep any beneficial interest in the part of the property affected by the easement, the transaction will be treated as a sale of property. ... Buying Perpetual Easements. In the event a property owner sells its property, the easement rights ‘survive’ that sale and will benefit the future owner. Non-exclusive means that a number of different parties can use the easement. 8 ft x 16 ft Billboard Two surveyed & recorded easements with ingress/egress and electric ROW, for monopole(s) located on US Rt 22. That's extremely advantageous to the billboard company. 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